|
OPINION
Are Your Marketing Ratios Out of Whack?
by Mark Klein
"In the past month I've been to two trade shows for direct marketers, ACCM in Orlando and DM Days in New York. I walked the aisles of the exhibit halls at these shows and was continually struck by how...companies spend much more on customer acquisition than on marketing to existing customers..." Read more
LONGBOW IN THE NEWS
Loyalty Builders Introduces Version 1.5 of Longbow
"...version 1.5 Campaign Builder supports the assignment of codes to track campaigns, so customer purchases can be traced back to the campaign that generated the sale. In addition, multiple target lists can be aggregated into multi-touch campaigns..." Read more
Mathematical Marketing Group Now on Facebook
Join the conversation at Facebook.
UPCOMING EVENTS
Free DMA Virtual Seminar
August 19, 2008 — CEO Mark Klein
will present The New Rules of Mathematical Marketing and how to apply new mathematical marketing techniques to customer retention in a seminar presented by the Direct Marketing Association on August 19, 2008 from 1-2 PM ET. For information visit the DMA website.
Inbound Marketing Summit 2008
September 8, 2008 — Cambridge, MA
This one day conference has been developed by Hubspot to share the latest inbound marketing strategies, tools, and best practices. CEO, Mark Klein, will be a session presenter. As a Crunch! reader you're eligible for a $100 discount - use code 8SDL1 when you register. For more information visit the Summit 2008 website.
THEY SAID IT. WE LIKE IT.
The Right Moment to Send an Email
"...The email inbox is not like the mailbox. We know when the electric bill or People magazine will arrive. Consumers do expect certain types of email to be there at certain times, but the best day of the week is an amazingly dynamic thing that continually changes, and optimizing it can be elusive..." Read more
HOW TO DO IT
7 Customer Types and How to Reach Them
"Companies new to behavioral targeting are typically conducting two types of campaigns - 'spray and pray' campaigns, using the same message for each customer, or one directed to only the best customers. With Longbow, companies can identify several different types of customers and then develop campaigns with messaging appropriate to each type." From the Longbow Help Center
|
We do the math. You do the marketing™.
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of your existing customers.
|
“We’re extremely pleased with the response we're getting since launching Longbow. It is providing our clients with the kind of customer information that was once available only to big companies with big budgets for customer analytics.”
- Ian Watters, Vice President, Client Services
To experience the insights a Loyalty Builders analysis can reveal about your customers, ask for our free customer report card.
A new eBook by Dr. Mark Klein, founder and CEO of Loyalty Builders, explores techniques for marketing to existing customers using the scientific disciplines of Mathematical Marketing.
This non-commercial Facebook group is a new community forum for marketers to discuss how analytics and math are changing the face of marketing.
We'd like to hear from you! Send your comments to the editor Arthur Einstein.
|
