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OPINION
Once More and I'll Scream
by Mark Klein
This week, when I asked a new client what kinds of insights her company was expecting from using Longbow, I had to restrain myself from an offensive, too sharp reply. She said she wanted our analytics to identify her best customers. We get that request often, and sometimes it can drive me up the wall. read more
LONGBOW IN THE NEWS
Loyalty Builders Offers Marketers Free Longbow Customer Report Card
"...This is an opportunity for marketers to use Longbow, the company's next-generation web-based direct marketing system, to get a free snapshot analysis of their customers and products. The report card will present near term revenue and direct marketing opportunities that traditional segmentation and modeling methods typically do not provide..." read more
UPCOMING EVENTS
Inbound Marketing Summit 2008
Sept 8 | Cambridge, MA
This one day conference has been developed by Hubspot to share the latest strategies, tool, and best practices to utilize inbound marketing methods. Loyalty Builders will be a sponsor and exhibitor and our CEO, Mark Klein, will be a session presenter. read more
THEY SAID IT. WE LIKE IT.
Testing Email Creative
Media Post's email insider says: "The challenge with testing email creative is identifying what you are trying to accomplish. Ultimately it is about moving the needle and creating the best experience... (but) what is most visually appealing isn't always the best for the business..." read more
HOW TO DO IT
What Risk Probability Means
Every active customer has some probability of defecting, however small, measured by their Risk Probability. In this article, you'll learn how to measure risk probabiliy. read more
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We do the math. You do the marketing™.
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of your existing customers.
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"We've been refining the math Longbow's built on for 10 years and we don't see anyone in the market with the capabilities we have."
- Mark Klein, CEO
To experience the insights a Loyalty Builders analysis can reveal about your customers, ask for our free customer report card.
A new eBook by Dr. Mark Klein, founder and CEO of Loyalty Builders, explores techniques for marketing to existing customers using the scientific disciplines of Mathematical Marketing.
This non-commercial Facebook group is a new community forum for marketers to discuss how analytics and math are changing the face of marketing.
We'd like to hear from you! Send your comments to the editor Arthur Einstein
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