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October 18, 2007
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Yes, You Can Interview Successfully with 60 Minutes
By Eric Seidel, CEO
The Media Trainers, LLC
Is 60 Minutes really the boogeyman of broadcast journalism? For many the answer is a loud and unequivocal "YES!"
Many of my clients have very negative feelings about the Sunday evening program and claim they never watch it. read more
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60 Minutes and the Humanizing of Clarence Thomas
The jurist enters the mother of all media lions' dens and puts on a clinic of taming the beast.
As Steve Croft says in the outset of his 60 Minutes piece on Thomas, "He is often dismissed as a man of little accomplishment" who sold out his race, becoming a conservative republican who, some contend, benefited from affirmative action, especially with his nomination to the Supreme Court. read more
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Executive Rewind: Blackwater's CEO Chooses 60 Minutes to Make His Case
His company in crisis, Erik Prince took a calculated risk on choosing the venue with perhaps the greatest potential downside, and it paid off.
As you probably know by now, Blackwater is the private security company contracted to protect American VIPs traveling in Iraq. read more
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60 Minutes: A Little Humility Can Go a Long Way
Self-confidence is good, even necessary, especially in pro sports. But confidence has its limits. Cross the line and it becomes arrogance. Do it through the magnifying glass of the news media and it will leave a lasting impression with lots of audiences. read more
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The Media Trainers, LLC ™
4220 Cove Court, NE, Marietta, GA 30067
770-971-6619
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www.themediatrainers.com
© 1998 - 2007 The Media Trainers, LLC
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