Masthead 4
February 16, 2007
"Old" Media Find a Savior in the Web

Websites and online ads hope to rescue newspapers and other old-school media

Traditional media knows that to survive they have to put their faith online.

Imagine the shock and the subsequent grumblings in the newsroom at The Los Angeles Times when editor James O'Shea announced to his staff that from now on the Web - not the actual newspaper - would be the "primary vehicle for breaking news."

Until then, of course, most staff members there and probably at papers everywhere imagined the website as a kind of necessary stepchild. read more
Blogging to the Rescue

Newspapers look to blogs to increase readership.

While traditional newspaper readership continues to suffer, newspaper blogs are growing in popularity.

Newspapers are struggling as they try to keep your allegiance to the hard copy of the paper every day. read more
The One Hand Newspaper

It's portable, smaller than your mobile phone and ink-free.

Don't want to carry your computer with you for the morning paper? A new gadget to the rescue.

Few doubt that the newspaper as we know it will be around in the future. But what will replace it? Not everyone will be reading the online version by toting around a laptop. read more
Executive Rewind: Don't Take Lessons From Politicians

They have a maddening habit of evading questions.

It's a reputation that is well-deserved and earned over many years of practice. It's a technique executives should shun; a bad habit that will tick off your target audiences.

Case in point, Republican Congressman Adam Putnam of Florida. read more
Fighting Fluff

Getting Your Messages Heard

Do legitimate stories stand a chance in a sea of celebrity headlines and pop culture news?

Last week, with the war waging in Iraq and citizens and soldiers being killed at increasingly alarming rates, the lead story everywhere was the death of Anna Nicole Smith, a Playboy bunny-turned-trophy-wife-turned-celebrity. read more
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Did you know...

...that this year, the average American will spend 3,518 hours (nearly five months) watching TV, surfing the Internet, listening to the radio and reading. That's a prediction from The Statistical Abstract of the United States: 2007. This is the 126th edition of the Statistical Abstract, which is published annually by the U.S. Census Bureau.
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