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July 26, 2007
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Executive Rewind: Pro Sports in Crisis
The NBA Commissioner gets it right while the NFL's Atlanta Falcons wait a week.
When you're in crisis, your business is out of synch. Events are in control of you instead of the opposite. And, in today's environment, especially, you cannot afford to lay low in a crisis before the story gets away from you. read more
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A CEO Sows His Wild Oats and Gives Birth to a Crisis
A lesson in how not to use blogs.
For several years on Internet message boards, a knowledgeable and fervent poster often shared his two cents about Whole Foods Market, commenting on everything from the company's rumored purchase of rival Wild Oats to the company's founder's latest haircut. read more
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Is Corporate Blogging Right for Your Company?
(Editor's note: This guest column first appeared in Interviewing in June, 2006. We are republishing here in light of the Whole Foods story, also in this issue. Will Vail is Sales Director for the Open Source Technology Group, an IT publisher. read more
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The Three R's of Effective Blogging
(This guest column was first published in Interviewing in October, 2006. We are republishing here in light of the Whole Foods story, also in this issue.)
So you want to start a blog to promote your company/product/service?Not a bad idea, suggests online marketing expert Jordan Ayan -- as long as you get very clear on what you hope to accomplish and then stick to a few basic principles. read more
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ABOUT TMT
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SEMINARS
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GALLERY
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TMT Welcomes Our Newest Client
SimpleTuition, Inc.
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E-mail and Journalism: Mix with Care
An expert on digital etiquette examines the advantages and risks of e-mail as a tool of reporting.
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Survey Says: More People Watch TV Online
An estimated 81 million of the 129 million people who access the Internet via a broadband connection watched TV or movies online, according to a new study from Nielsen.
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A TMT Client Testimonial
Many thanks. I really enjoyed and learned from the workshop. I wouldn't be surprised if you hear from us for further fine-tuning.
---CEO, SimpleTuition, Inc.
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The Media Trainers, LLC ™
4220 Cove Court, NE, Marietta, GA 30067
770-971-6619
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www.themediatrainers.com
© 1998 - 2007 The Media Trainers, LLC
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