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The Winter 2006 Edition
of Update, the eNewsletter
from TDLinx
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Albertson's Inc. announced it is selling all of its stores to three
new owners: SuperValu Inc., CVS Corp., and Cerebus Capital Management
LP.
Make no mistake about it...this deal is a very complex
transaction. The transaction results in all new owners to accounts,
new banner alignments, re-worked territories and hundreds more pieces
of location and hierarchy data changes. So for all of you very
excited marketers asking "what am I to do about reworking my customer
master files?" ...once the deal is final, TDLinx has an answer.
Our clients use TDLinx as their solution to solve major changes
such as this. They recognize continuous change is a challenge faced
by all consumer goods companies on a daily basis and that there's a
need to manage the complex details on these transactions. Similar to
what transpired around the Fleming bankruptcy fallout in 2003, TDLinx
is monitoring and capturing all of the critical information related
to the Albertson's deal. TDLinx is key to clients who must solve all
of the challenges of organizing and maintaining their customer master
files once such a merger or acquisition occurs.
What this means to those companies affected by the Albertson's deal is...TDLinx is on the job for clients.
For more information about the reported changes under the terms of the recently-announced deal and how TDLinx helps clients sort through the complex changes, click here
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TDLinx featured
as having "an undeniable strong-hold over the consumer goods industry
as a niche provider."
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The number of convenience stores in the United States now stands at
140,655, according to the new National Association of Convenience
Stores (NACS)/TDLinx Official Industry Store Count that tallied all
U.S. convenience stores as of December 31, 2005.
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ACNielsen U.S. announced that it has acquired the assets of Beverage
Data Network (BDN), the leading supplier of wholesaler sales data to
the wines and spirits industry. The acquisition strengthens
ACNielsen's ability to provide end-to-end coverage of the entire
Beverage Alcohol industry, and complements ACNielsen's existing
services for measuring retail sales of beer, wine and spirits.
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When Wm. Wrigley Jr. Company, the world's largest manufacturer of
chewing gum, needed to reduce inefficiencies in the management of
their retail call file and redirect the efforts of their force to
selling, they looked to TDLinx for help.
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