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| SubscriberMail Ranks Highest in Overall Business Value
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JupiterResearch reports that SubscriberMail has achieved the highest
score and ranked first in overall business value in the lower volume
newsletter category in the JupiterResearch report, E-mail Marketing
Buyer's Guide, 2005.
SubscriberMail also ranked the best among Email Service providers
in meeting or exceeding client satisfaction, based upon specific
client reference scores on account service, email delivery, and the
ability to comply with industry legislation.
Read more
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Jumpstart your New Year!
SubscriberMail's
Opt-in Jumpstart program will jumpstart your opt-in processes
for the New Year. Our email marketing experts will:
Review your current opt-in pages and processes
Design and develop custom Web pages to collect data
Design and develop a custom HTML welcome message
Start benefiting from optimized opt-in strategies.
Contact us today
for more information.
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This year savvy marketers discover a variety of new ways to use Email
Marketing creatively as a strategic part of their marketing mix. To
start your thinking down the right path we present five challenges
for 2006. We challenge you to make 2006 your best email marketing
year yet.
Challenge #1: Test at least one metric per email campaign
Testing will become even more important to improve your email
campaigns in 2006. Before you can capitalize on the good or make
changes to turn the poor into powerful, you need to know what aspects
of your email campaigns are doing well or what are doing poorly.
There's so much opportunity to test, there's no reason you should
send a campaign without testing one metric. Here's a list that will
get you through the first half of the year:- Subject lines.
It's quick and easy. Everyone should be testing subject
lines!
- Creative elements and design.
- Long copy vs. short copy. It's long been debated. Which does
your audience respond to?
- Best day to send emails. It varies across industries. Don't
leave something so important to a whitepaper that reports averages.
Do your own testing to find what day works best for you.
- Best time of day to send emails. Again, do your own testing
to find what time of day works best for you.
- Landing pages. Are you sending visitors to a specific
landing page, or to your homepage where they have to search and find
what they're looking for?
- Conversions or website activity. Which emails pushed people to your website, and which emails pushed people to take action on your website?
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Challenge #2: Decrease your list size to increase list performance
To push your list to perform stronger this year, you need to weed
out the names on your list that aren't responding. Of course, you
want to increase your list with new email addresses at the same time
(see Challenge #3). But the point is, get rid of those old email
addresses that aren't performing. Here are some suggestions for
cleaning house:- Take a close look at your lists and list
segments. Are there some list segments you are never using? If so,
clean them out.
- Review lists of people who have not responded to messages in
the past few months. Maybe they should be contacted in a different
way than the rest of your list. If they still do not respond, take
them off your lists. Remember, today's email success is about
quality, not quantity.
- Review any new list segments you may want to make. Are there any ways to segment and strengthen messages to various groups? If so, segment them now and start communicating more effectively to those groups.
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Challenge #3: Only use permission-based opt-in processes
Sometimes permission is defined in different ways. Make sure
your list is really an opt-in list. It's a common practice to collect
email addresses from customers or prospects who complete a form on
your website and provide their email address. Whether it's for a
white paper, an online contest or something else, if they didn't
expressly say, "Yes, please email me," they haven't opted in to
receive email from you. Instead, put a check box on this form with an
option to sign up for email. Then, only send to those who check it
(and never pre-check it for them). Here are some other ways to
collect permission-based email addresses:- Add a signup box
for your email newsletter on every page of your website
- Add a signup checkbox at every opportunity - a contact form,
a webinar signup, purchasing a product, etc.
- Provide an incentive to increase optins
- Provide a link to opt in to additional emails in your transactional email messages
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Challenge #4: Revitalize, refresh, rejuvenate, re-energize
It's a new year. Time for a fresh new look at your email, and
perhaps a fresh new look for your email. Here are some
questions to ask yourself:- Do the designs of my email
marketing templates and messages still fit?
- Are the content elements in my messages still relevant?
- Do I have enough calls to action in my emails?
- What is one item I could add or change that would improve
the look of my email?
- How do my email messages compare to my print collateral? To
my website? To the rest of my marketing efforts?
- Is a template and/or message format "facelift" in order?
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Challenge #5: Be on the lookout for new email technologies and trends
There are a lot of new electronic communication opportunities and
technologies you should keep an eye out for in 2006. Look for more
info on these trends in future issues of Optin News. Here are
some new technologies we'll be covering in coming months:
- RSS
- Sender authentication
- Technologies for quantifying your success in terms of website traffic and activity
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Work these challenges into your 2006 email marketing plans for your
most successful year yet. Give us a call for help on how to implement
one new item, or all of them. After all, our success is your success.
Best wishes in 2006 to you and your company from the SubscriberMail
team.
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