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September 21, 2007
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Crisis Communications: Remember Einstein's Definition of Insanity? Apparently Some Corporations Still Don't
Actually, the remark belongs to Ben Franklin. Albert simply borrowed it: Insanity is doing the same thing over and over again and expecting different results.
Which raises the question: Why do companies keep doing the same thing, over and over, when they are in crisis? Wasn't Southwest Airlines paying attention to the repeated mistakes of its competitors and other businesses in crisis?
More than 30 years ago, their flight attendants were wearing hot pants, and bragging about it in TV spots. read more
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Executive Rewind: Artfully Delivering the Message
The Media Trainers™, LLC, prepares its clients to make strong, positive impressions on their target audiences. We call this the "interview objective."
When possible, your "objective" should include an emotional appeal since, in the final analysis, it's how you make people feel that counts. read more
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Better Late Than Never
Big toy retailer finally gets around to contacting its customers about all the dangerous toys coming from China.
Read this letter and then let us know what you think. Interviewing offers some questions to consider on the other end.
"September 12, 2007
Dear Valued Guest,
As a father of five children, I understand the concerns parents have about product safety. read more
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Pop Culture Celebs: The Crisis Expert's Dream or Nightmare?
When bad news breaks, how fast and how well it gets handled means everything. Two stories and two different outcomes.
Supposedly squeaky clean "High School Musical" star Vanessa Hudgens, Disney's 17-year-old modern-day Annette Funicello, was caught with her pants down, literally, in some risqué photos floating around the Internet. read more
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The Media Trainers, LLC ™
4220 Cove Court, NE, Marietta, GA 30067
770-971-6619
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www.themediatrainers.com
© 1998 - 2007 The Media Trainers, LLC
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