|
|
 |
|
|
|
August 21, 2007
|
|
Crisis: What Utah's Bob Murray should've learned from Sago's Ben Hatfield
The tragedy in Utah continues to unfold as this newsletter comes out. But the mine owner's missteps with the news media started with the first day.
Company president and CEO Bob Murray (above) certainly has been accessible (until three rescue workers died and six others were injured), but his statements bordered on offensive. read more
|
|
|
|
|
Executive Rewind: Mattel and the China Syndrome
"It won't happen again!" Can you guarantee it? Can you be assured that lightning won't strike a second time? Or even a third?
Mattel Toys Chairman and CEO Bob Eckert certainly cannot. After all, he's just gone though yet another toy recall, thanks to lead-tainted paints used in Chinese production plants and magnets in toys that could get loose and choke a child. read more
|
|
|
|
|
In the News Media We Trust?
Hardly. More than half of Americans think the news media is inaccurate, biased and uncaring. So be careful where you pitch. If they don't trust the messenger, how much credibility will the message have?
According to a poll by the Pew Research Center, more than half of Americans say that U.S. read more
|
|
|
|
|
Online News Sites Continue Grabbing Audiences
When it comes to news, there are the people who pick up a newspaper and those who surf the 'Net. Currently, according to the Pew Research Center for the People and the Press, about a quarter of all Americans choose the Internet over papers as their primary source of news. read more
|
|
|
|
|
|
|
|
|
ABOUT TMT
|
|
|
|
|
|
|
SEMINARS
|
|
|
|
|
|
|
GALLERY
|
|
Is Email Dead?
According to CNET News staff writer Stefanie Olsen, the future of e-mail "might be found on the pages of MySpace.com and Facebook." (Read the full story)
|
|
Facebook: The New Press Release?
No, says Robert Scoble, it's not. Instead, he says, Facebook is the most prominent social network out there today.
(Read the full story)
|
|
What Press Releases Really Need
There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran who wants to put them out of their misery). What is needed is not execution but reform. (Read the full story)
|
|
You Are Helping Change the Face of Newspapers
The quality British papers, particularly in their online editions, are much farther down the road toward what looks like the future of newspaper journalism, one that places a much higher premium on analysis and opinion than do serious American newspapers. (Read the full story)
|
|
Our Intentions for Interviewing
The Media Trainers, LLC, publishes this monthly eNewsletter to keep you apprised of media trends and, through analysis of current events and interviews, help you interact effectively and successfully with the news media. If you would prefer not to receive Interviewing each month, you can easily opt out by clicking on the "Unsubscribe" link below.
|
|
|
|
|
|
|
|
|
|
The Media Trainers, LLC ™
4220 Cove Court, NE, Marietta, GA 30067
770-971-6619
|
www.themediatrainers.com
© 1998 - 2007 The Media Trainers, LLC
|
|
|
 |
|
|
|
|
