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OPINION
How to become a customer-centric business by Mark Klein
"...From the 50,000 foot viewpoint, mathematical marketing changes your perspective ...the charts and graphs...invariably show clusters of customers with different behaviors. It becomes very hard to support a one-size-fits-all, spray and pray approach to marketing when you see segments of your customer population with dramatically different purchasing patterns... " Read more
LONGBOW IN THE NEWS
Loyalty Builders Launches Mathematical Marketing* Facebook Group
"...This is a place to discuss how powerful mathematics are changing the face of marketing and offers news, links and events relating to the field of Mathematical Marketing..." Read more - *Mathematical Marketing techniques include predictive analytics, behavioral targeting and tracking, multivariate testing and what-if analysis.
Mathematical Marketing Group Now on Facebook
Join the conversation at Facebook.
UPCOMING EVENTS
DMA08 Show, October 11-16, Las Vegas —Visit us at the DMAO8 in Las Vegas at the Las Vegas Convention Center October 11-16, booth 1537 in the Online Marketing Solutions Pavilion. DMA08 is the largest gathering of direct marketing professionals in the world with 12,000 attendees. More information can be found at the DMA website.
Mathematical Marketing Webinar, September 24 —
1-2 PM ET. This webinar is free and designed to help you learn how to use powerful mathematical tools such as predictive analytics, multivariate testing and what-if analyses to improve customer retention. Limited to 100 attendees. Learn more and sign up now.
THEY SAID IT. WE LIKE IT.
Predictive Analytics' Killer App: Retaining New Customers
"...There is a goldmine of growth available to certain lucky businesses: those with many one-time customers. ...There is a clever way to capture many of these prospects for a relatively small increase in expenses. ...Predictive modeling does the trick. ...new customers you would otherwise never see again are targeted and enticed to stay..." By Dr. Eric Siegel Read more
HOW TO DO IT
How big a sample do I need for my test group?
This is one of the questions we’re asked most often about multivariate testing - and it is especially critical when customer sets are small. Surprisingly, sample size can be smaller than you think, depending on the level of confidence required in your results. From the Longbow Help Center
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We do the math. You do the marketing™.
Longbow is a web-based direct marketing system that quickly and easily predicts the future buying behaviors of your existing customers.
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"With the postage rate increase, my clients can't afford "spray and pray" marketing anymore. They're using Longbow and getting a more customer-focused approach. It's fast, and it's affordable—and they love the fact that Longbow makes it easy to manage a full range of direct marketing tasks from their desktop."
- Elayne Dudley, Sr. Director Longbow Sales
To experience the insights a Loyalty Builders analysis can reveal about your customers, ask for our free customer report card.
A new eBook by Dr. Mark Klein, founder and CEO of Loyalty Builders, explores techniques for marketing to existing customers using the scientific disciplines of Mathematical Marketing.
This non-commercial Facebook group is a new community forum for marketers to discuss how analytics and math are changing the face of marketing.
We'd like to hear from you! Send your comments to the editor Arthur Einstein.
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