Masthead 4
March 22, 2007
Will Citizen Media Save Journalism?

Welcome to the era of "news and schmooze." Might even call this Starbucks journalism.

There's no question that traditional journalism as we once knew it had to change. Big, bloated news organizations with huge staffs covering only the biggest and most newsworthy events are the long-dead media of the past. read more
A Sad Footnote to Citizen Journalism

A Santa Rosa, CA, TV station fires its pros and opens its newsroom to the audience.

It happened last month on the Left Coast. A Clear Channel station (no surprise, for many reasons) has rolled all the heads in its news department and invited viewers to become its reportorial staff. read more
Why Newspapers Are Failing

Mother Jones says don't blame the 'Net. It's greedy corporations.

People keep pointing fingers at the Internet for the continuing erosion in newspaper readership and revenues. But Mother Jones says the real problem is media companies are more interested in quantity than quality, and achieving critical mass in individual markets. read more
Executive Rewind: Why Go Negative?

Microsoft's Steve Balmer gives analysts the metrics on how to judge the (possible) failure of Vista.

Just because reporters are looking for negatives, that doesn't mean you have to serve them up on a silver platter. No, this is not a lesson in "spin." TMT preaches honesty and responsiveness. read more
TV News Lets Viewers Attend Morning Story Meetings Online

Local TV enterprises to resuscitate audience interest and hopefully attract new generations of viewers.

The idea: bring viewers right into the newsroom and let them see us plan our day. (It may have started with a newspaper, by the way.)

(This is a reprint of a recent Al Tompkins' Morning Meeting column by permission of www.poynter.org.)

I am going to do something a little unusual today -- focus nearly all of the column on one topic. read more
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France Bans Citizen Journalists From Recording Violence

Click here and discover why you could be arrested and charged with a crime in France if you witness an act of violence and record it with a camera, video camera or your cell phone.
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