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April 19, 2007
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Social Journalism: Your Path to Target Audiences
As the line between journalist and entertainer has blurred over
recent years, so too has journalism's mission and purpose. Purists
reject what some call "advocacy journalism." But, the fact is, it
exists and it offers opportunities to reach important audiences. read more
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Boomers Could Be a Huge Opportunity for Persuasive Messaging
While you may be selling important issue messages, you need to think
like an advertiser, and there's a huge audience pool out there that
might help your toward your business goals. You know them as Baby
Boomers.
There are 78 million boomers in the U.S. read more
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Executive Rewind: What Steve Ballmer Did Right
Last month Interviewing criticized Microsoft CEO Steve Ballmer
for getting trapped into responding to a highly negative interview
question in kind when he had the opportunity to be very positive (see
Executive Rewind: Why Go Negative?). read more
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Economies of Scale in Interviewing: The All-In-One Reporter
The next reporter you talk to might just be multi-media and will need
to record your voice, pictures, art work and b-roll for the story.
When the reporter of the not-so-distant tomorrow (or in some
forward-thinking newsrooms, today) heads to a story, he or she may be
toting a reporter's notebook, a digital camera and a digital voice
recorder along for the ride. read more
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Newspapers Find the Next Generation Online
Who says newspaper readership is dying? If you factor in online
sites, readership is growing - especially among young readers.
Nearly any story predicting the fate of newspapers is sure to
sound the genre's demise. After all, circulation everywhere continues
to slide for the traditional print format. read more
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ABOUT TMT
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SEMINARS
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GALLERY
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TMT Welcomes Our Newest Clients
EarthLink
BAE Systems Platform Solutions
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Microsoft Accidentally Sends Secret File On Journalist, To That Journalist. Oops.
Do you keep notes on reporters? If so, just how confidential are
they?
Here's a story you might have missed.
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A TMT Client Testimonial
"I just wanted you to know that the Crisis Media training that we had last Friday in Atlanta was one of the most interactive/educational training classes that I have been through during my career here at AirTran. Compliments to our trainer, Mr. Eric Seidel. He created a relaxed atmosphere that was easy to learn in. Despite there being a ton of important information to know, I feel prepared to deal with the media should an event ever arise here in Pittsburgh. I'm hoping all station managers have an opportunity to go through this training."
--A major airline station manager
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Pushing Blogger Civilty and Ethics
Some are concerned the Internet is the new Wild West, where anything
goes, no limits, no filters. And blogs seem to prove that true in
many cases. But, a
New York Times
report recently suggests maybe changes are on the way.
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The Media Trainers, LLC ™
4220 Cove Court, NE, Marietta, GA 30067
770-971-6619
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