Dear Exhibitors:

The Fall Scientific Session is less than a month away, and it is time to tie up loose ends. Plan to make this Session one of your most successful by attending our on-site exhibitor success seminar presented by Fred Fox of the Exhibitor Institute. You can also take advantage of our Sunday Morning Brunch and provide a Sunday show special to drive attendees to your booth. Lastly, if you plan to launch a new product or service at our show, let us know! We want to help you gain maximum attendee and media coverage. Details on these opportunities and more can be found in this issue of Connection. 

See you in San Francisco!

 
Sue Gardner
Exhibits Manager

Have you utilized CDA’s Exhibitor Success Center? If not, I encourage you and your staff to take advantage of this complimentary online exhibitor training and resource. We are pleased to provide this free resource to our exhibitors to help you succeed at our shows. There are seven short, easy training modules to help both new and seasoned exhibitors with all aspects of exhibiting from pre-planning to sales strategies. You can also access our “ecoach” with questions to receive individual answers on your specific needs. This powerful educational resource, available at cda.org, provides exhibitors unlimited access to comprehensive exhibitor planning, training and marketing information. Fred Fox, founder of the Exhibitor Institute, covers all the steps, strategies and practices to excel at the show. 

CDA is proud to provide exhibitors a complimentary on-site educational seminar presented by Fred Fox, of the Exhibitor Institute. Fred will reveal all the steps you need to head right to the show floor and take your show performance to a new level. As an additional benefit, Fred will also provide complimentary in-person booth evaluations for seminar attendees that sign up on a first-come, first-serve basis. The seminar, which includes continental breakfast, is on Saturday, September 13^th, from 7:30 – 8:30 a.m. in Room 101 of the Moscone South Convention Center. Additional information, including registration, is included on the informational flyer.

To create more attendee traffic in the exhibit hall on Sunday, the Fall Scientific Session will feature a Sunday Morning Brunch for exhibitors and attendees. The Sunday Brunch will include delicious food and enjoyable entertainment, providing exhibitors the opportunity to socialize with attendees. Exhibitors are encouraged to offer special Sunday-only show specials. If you are offering a Sunday show special, please forward a brief description, 15 words or less, to sue.gardner@cda.org. We will include your company name, booth number and Sunday show special on a promotional flyer.

Exhibitors can be included in CDA’s advance, on-site and post show media relations efforts by sending a press packet in advance. You may deliver a supply of approximately 25 press kits to the Press Registration Area located in the lobby of the Moscone South Convention Center on Thursday, September 11 for distribution to media representatives. Please let us know if you are planning to launch a new product, service or technology at the Fall Session. Send a brief description (200 words or less) of the new product or service to Jessica Joisten at jessica.joisten@cda.org.

CDA partnered with the San Francisco Convention and Visitor’s Bureau to provide Fall Session exhibitors and attendees a customized Web site that provides useful city information. Check out the city’s calendar of events, make restaurant reservations or view detailed information on the Moscone Convention Center by visiting www.onlyinsanfrancisco.com/groups/cda.asp.

Promote your exhibit booth to your customers and colleagues by including the Fall graphic below in your email signature and Web site. To use the graphic, all you have to do is right click on it and copy and paste it into your email signature and/or Web site. Type your booth number below the graphic to let your customers know exactly where to find you. This serves as a great reminder for your audience to look for you at the show!

Booth # 802