Masthead 4
November 15, 2007
The Emergence of Convergence

Convergence. It's the inevitable collision of analog and digital in the media world. It's here now. it will be here for the foreseeable future. You need to get used to it and adapt. (full story)
Convergence Up Close & Personal

By Mary Jo DiLonardo

When it comes to convergence, I've got my hand in all sorts of pots. I write for Atlanta magazine but also have a blog for the magazine's website. I write for Donald Trump's radio show but also contribute to his Trump University website and occasionally help his staff writer with info for a couple of his books. I write for Parents magazine and contribute to their goodyblog online. I've written for websites and magazines where I've shot my own photos and video to accompany my stories. With media these days, you just can't specialize. (full story)
Executive Rewind: When Your Body Betrays Your Messages

Talk face to face with a reporter, or, in the even more difficult environment of having to relate to a camera, your body language had better validate what you say. Indeed, body language is so overwhelmingly more important, perhaps we should say that the words you speak should validate your non-verbals. (full story)
Is This Why You Fear the News Media?

Often it's your past that's responsible for your present fears of talking to the media. While The Media Trainers™ can get you focused on your essential audiences, guide you as you develop your messaging, and even help you rehearse, tackling the root cause of your fears sometimes requires more than coaching, relaxation techniques and positive thinking. (full story)
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Anticipating the Death of The New York Times

If you think technology and, as a result, journalism are moving fast and constantly changing now, just wait. In seven short years, the media as we know it could be gone. Poof, just a memory. Even the venerable New York Times could disappear, as suggested in a compelling video looking into the near-future of news in 2014.
Tracking Convergence

The Media Center at the American Press Institute is tracking convergence in the media, and looking for help in keeping up. The Center's Web site offers the U.S. Convergence Tracker, and even includes case studies.
Emergence and Advertisers

The merging of media seems to have given advertisers a much tighter focus on where to place their online commercials: with search engines, according to MediaPosts Online Metric's Insider
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