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October 10, 2006
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Wake Forest Marketing Summit
Dear Colleague,
It is my pleasure to invite you and your students to participate
in the 17th annual
Wake Forest University Marketing Summit,
which brings together top marketing minds from around the country
for one of the premier marketing events of the year. |
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The brightest and most creative minds from outstanding
undergraduate schools and MBA programs will join Fortune 500-level
CMOs and CEOs from around the country February 8-11, 2007, in
Winston-Salem, N.C. Each year, this event is sponsored by an
industry-leading company. Past sponsors have included Yahoo!,
Coca-Cola, Microsoft, GlaxoSmithKline and Apple.
This year's undergraduate case competition begins October 30 and
features a three-phase case, with information on each phase made
available to teams on the Marketing Summit Web site. Other event
highlights:- The competition is open to teams of undergraduate
students from top universities (one team per school).
- Teams are
challenged to develop strategic solutions to real-world marketing
issues.
- Teams have two weeks to prepare and submit their
solutions.
- The top three teams will be invited to February's
Summit to present their recommendations to a panel of CEOs and CMOs
from leading companies. Last year's panel included CMOs from Verizon,
Disney, Jet Blue and HBO.
This is a wonderful
opportunity for undergraduate students to:- Compete against
students from the best schools in the nation.
- Participate in
several networking events with top executives from leading
companies.
- Interact with participants from the best MBA programs
in the country.
- Win and take home significant cash prizes.
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2006
Undergraduate
Challenge Winners
(Emory University) |
Interested students
should visit
www.mba.wfu.edu/marketingsummit
for details and registration information. The registration deadline
for the undergraduate case competition is Monday, October 30, 2006.
We hope to see your students at this year's Summit.
 Best regards,
Ajay Patel
Dean
Babcock Graduate School of Management
Wake Forest University
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Wake Forest Marketing Summit
| 10/30/06 |
Registration for Undergraduate Marketing Challenge begins |
| 10/30/06 | Registration deadline and first phase of case competition begins |
| 11/14/06 | First phase of case due |
| 11/15/06 | Second phase of case competition begins |
| 11/28/06 | Second phase of case due |
| 11/29/06 | Third phase of case competition begins |
| 12/12/06 | Third phase of case due |
| 12/22/06 | Finalists announced |
| 2/7/07 | Finalists fly to Winston-Salem, NC |
| 2/8-11/07 | Wake Forest MBA Marketing Summit |
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Cammie Dunaway, CMO, Yahoo!
"It was a big idea that we're excited about taking back with us and
investigating. All of the presentations reinforced to me the need for
us to extend our brand beyond cyberspace and to connect in a more
emotional way with our consumers."
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Peter Hare, VP, HIV Business Unit, GlaxoSmithKline
"We are determined to take back the best ideas we heard from the
presentations and put them into practice at GlaxoSmithKline to help
the lives of HIV patients in South Africa and around the world.
There is clearly a sense of energy to put these ideas into action.
We had to have a return on our investment and we needed some fresh
ideas to justify our expenditures and our executives' time and the
results exceeded our expectations."
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