Ready To Eat - Ready For You

With the ever-growing popularity of sun-dried tomatoes, Valley Sun Products of California is pleased to introduce Ready To Eat sun-dried tomatoes. Bright red in color with a juicy, soft texture, this new product is perfect for use as an ingredient in all of today's recipes.

This Mediterranean imported product is slightly higher in moisture content which alleviates the need for re-hydration before use. [FULL STORY]

With the success of the Crystal Light On-the-Go sticks in the marketplace, customers are looking for the next big thing in convenience stick products. Kraft launches several unique and convenient beverage products in 2007. [FULL STORY]

Are your operators looking for a quick and easy way to prepare coconut shrimp? Then Tampa Maid is their ticket to paradise. Tampa Maid's Coconut Shrimp make excellent hors d'oeuvres, entrees and tropical combos.

Your operators deserve:

• Premium shrimp dipped in sweet coconut flavored batter.
• Coated with a unique breadcrumb and coconut flake topcoat Clean-tail and layer packed for quality.
• Served with various sweet sauces as an appetizer, entrée or part of a tropical combo.
• Available in Round & Butterfly Style.

If you are looking for a quick and easy way to serve coconut shrimp to your customers, Tampa Maid's Coconut Breaded shrimp could be your ticket to paradise. [FULL STORY]

With over 90,000 operators already participating, Foodservice Rewards® is the industry's largest loyalty program. Customers who join get a free account where points are accumulated based on their purchases and redeemed for over 3,500 items including smallwares, electronics, and sporting goods.

"This program has enabled us to have fun with our employees, and give them something to show how much we appreciate their hard work and dedication," says Todd Osowski,
Food Production Manager - William W Backus Hospital - Norwich, CT.

Now, Distributor Sales Representatives can become more than just "order takers" by helping customers:

* Motivate and Reward Staff
* Reduce Labor Costs
* Boost Customer Traffic

Your DSR's will bring something extra to your customers and will earn their own points in the process.

Each time an operator enrolls in Foodservice Rewards®, the DSR will receive 1,400 points. [FULL STORY]

Ethnic cuisines, considered exotic and experimental only a few years ago, are now mainstream. Recipe Cut BreakAway™ thick cut pork is the perfect high quality ingredient for a variety of ethnic-influenced applications with all the benefits of the famous Steak-EZE® BreakAway products. [FULL STORY]

The signature Mrs. Friday's® Tavern Battered® Cod is created with wild caught, whole muscle hand-cut fillets of premium Pacific Cod. Coated in a brew-style batter made with natural hops and genuine brewer's yeast offers a robust flavor and hand-dipped appearance. [FULL STORY]

Plastic—it's in everything from food packaging to sports equipment; soft drink bottles to bags. Its extraordinary properties allow it to be shaped and molded; heated and cooled; be rigid or flexible, and we oftentimes take it for granted.

In the foodservice industry, plastic is a vital part of our business. [FULL STORY]

Par-Way Tryson Company is excited to announce new Vegalene Canola Pan Coating. No other brand of pan coating comes close to offering your customers the level of performance that Vegalene delivers to the foodservice industry every day. [FULL STORY]