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June 15, 2007
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The Wisdom of Doing Interviews by Email
This edition of Interviewing probes how newsmakers are using the Internet in an apparent attempt to level the playing field with reporters.
The inspiration for this topic comes from a recent article by Washington Post media reporter, Howard Kurtz, who also is a CNN contributor. read more
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Email Interviews Counter-Productive to Media Relationships
By Jed Nitzberg, Flashlight Marketing Communications
Jed Nitzberg's background includes various senior positions at Ogilvy Public Relations Worldwide, the Georgia Department of Human Resources and the Arthritis Foundation's national headquarters. read more
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Email Negates Emotions
Interviewing asked veteran Atlanta Journal-Constitution reporter Bill Torpy some questions about his experience with newsmakers who insist on being interviewed by email.
Ironically, in the interest of, and sensitivity to, Bill's time, Interviewing conducted this interview strictly via email:
(Interviewing) What have been your experiences with this trend?
(Bill Torpy) I see it maybe 25% of the time when I call PR folks asking for an interview with someone from an organization. read more
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Tony Bennett Requires Email
By Mary Jo DiLonardo
I interviewed George Clooney once. I know it was George Clooney because I stared into his gorgeous eyes and forgot to write anything down because I was so star struck.
I interviewed Tony Bennett once. At least I think it was Tony Bennett because his publicist had me email some questions and then those questions were allegedly forwarded to Mr. read more
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A Warning for CEOs
The following column appeared in Bulldog Reporter the week of May 29, 2007:
Beware of (Watch) Dog: CEOs Ignore Newly Emboldened Media at their Peril
By K.C. Brown, Vice President, Cision North America
The quiet tug-of-war between the media and the private sector has gotten more intense in recent years, pitting the public's right to know against corporations' rights to privacy. read more
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Executive Rewind: Wal-Mart CEO Lee Scott
He's under fire, but you wouldn't know it talking to him.
Wal-Mart CEO Lee Scott does not do many interviews. But he's doing more today, strategically, thanks to the controversies that swirl around the biggest retailer in America.
Employee pay and health care coverage, sex discrimination claims in promotions and pay levels, the pinch the Wal-Mart gorilla puts on suppliers and vendors and their prices, and the mom and pop stores that say they can't compete. read more
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A TMT Client Testimonial
"Eric, I think I learned more in the one day with you about media issues than I have in almost 4 years (in this position). The actual on camera work was critical for me. Your take on what drives reporters was also very helpful. I plan to do some follow up on the ideas I picked up from you."
--Energy Industry Executive
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TMT Welcomes Our Newest Clients
McKenna Long & Aldridge LLP
Georgia Chamber of Commerce
Advanced Control Systems
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Internet Continues Surge in Heavy Usage
New data released this month from The Media Audit finds that heavy usage of the internet by consumers has increased 8% from 2005 to 2006, and broadband users now account for more than half of all U.S. adults. According to the report, 39.1% of adults are considered heavy internet users, compared to 36.2% a year earlier. See full report.
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